China is already home to the world’s largest online population but its e-commerce market is currently worth ‘only’ US$74 billion – less than half that of the US at $177 billion.
But the Chinese e-commerce market is growing rapidly and with such a large online population, it may leap-frog over the penetration rate of standard retail stores. This is potentially one of the drivers to make China the world largest e-commerce market by 2015, according to a recent report by BCG.