China’s internet is a giant shopping mall

Netherlands Innovation Network ChinaUncategorized Leave a Comment

The spending power of China’s rising middle class is changing the global retail landscape. After increasing by 55% last year to $194 billion, China’s total online retail spending this year could surpass that of the U.S., making the mainland the world’s largest online shopping market. Check out this infographic to find out how much the average Chinese consumer spends via the Internet, what they buy, and how fast their e-consumption is growing.


Interesting to see that 12% of all online purchases are made via a mobile device.

The same infographic but then with a focus on US can be found here.

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